Why Banks Are Adopting Digital Signage
Imagine walking into a bank and instead of static posters and traditional signage, you’re greeted with vibrant digital screens showcasing dynamic, real-time content.
It’s not a hypothetical. More and more banks—small and large—are adopting digital signage to improve customer experience and streamline operations.
But what role can digital signage play in the banking sector, and why is it becoming so popular? This article will tell you everything you need to know.
What is Digital Signage for Banks?
Digital signage refers to the use of digital displays to show entertaining, promotional, or informative content to consumers. In banks, use cases for digital signage include:
- Real-time financial news
- Advertising or promotional content
- Information about banking products and services
- Wait times and queue numbers
- Entertaining or educational videos
- Reminders of upcoming bank holidays
- Opening and closing times
- Currency exchange rates and stock market updates
Benefits of Digital Signage for Banks
1. Enhanced Customer Experience
One of the biggest advantages of digital signage is its ability to boost the customer experience. Customers can walk into your bank and get the information they need with a simple glance at a screen. Or they can watch entertaining content on your lobby screens as they wait to see a teller, making wait times more bearable.
2. Real-Time Information
Digital displays can showcase things like interest rates, stock prices, social media content, and up-to-the-minute financial news. This ensures that your customer base is always in the know. On top of that, it provides customers with something engaging to look at rather than static posters, decorations, or worse—a blank wall.
3. Effective Communication
Digital signage allows easy communication between banks and their customers. Screens can showcase new product or service launches, special offers, financial tips, and much more. Digital signage-powered content is much more visually appealing and effective than traditional signage—and less costly in the long run.
4. Reduce Perceived Wait Times
Waiting in line at a bank can be extremely tedious. Digital signage mitigates this by displaying informative and/or entertaining content. This in turn makes perceived wait times feel shorter. Examples of this type of content includes news updates, financial how-tos, or promotional content from brand partners.
5. Promote Products and Services
Digital signage gives banks the ability to promote their products and services. Ads on your screens can highlight credit cards, loans, savings accounts, and other financial products. Just make sure that your digital signage content doesn’t become too salesy. Promotional content should be balanced with less promotional content.
6. Cost-Effective
The initial investment in digital signage technology is higher than with static signage. But it actually saves money in the long run.
Digital signage eliminates the need for printing signage, posters, and pamphlets, reducing the cost of marketing materials in the long run and saving on the employee bandwidth needed to set up and take down printed content. Updates to digital content can be made instantly and remotely, so there’s no need for endless trips to the printer.
7. Brand Building
Digital signage is another way that you can build and sustain your brand image. High-quality visuals and other brand-focused content can reinforce your bank’s brand identity and values. This is especially important in banking, where maintaining a strong brand presence is crucial to getting a leg up on the competition.
As you can see, digital signage can go a long way at improving how your bank operates. Not only does it save money and make running the bank easier, but it also provides a more pleasant experience for your customers.