Outdoor Displays Are Key for QSRs in 2024
The importance of having a state of the art digital signage system these days can’t be overstated. Digital signs have been proven to be far more effective at grabbing attention and delivering messages than static signs.
In today’s world, having the competitive edge in your industry is not a luxury, it’s a necessity. That starts with having all the right tools to succeed.
In this article, we’ll discuss the advantages of outdoor digital signage for QSRs and how to use to them for your business.
Drive-Thru and Curbside Pickup Are Steadily on the Rise
In the past few years, drive-thru traffic has seen a rise of up to 30%. In addition to that, over 40% of Americans say that they prefer curbside pickup whenever possible.
This means many customers never actually enter your restaurant. That makes your outdoor signage exponentially more important. That goes for your hardware as well as the content you put on it.
Outdoor Screens Must Shine Through the Elements
Your outdoor screens need to be hardy enough to last the elements, and most importantly, bright enough to be seen in direct sunlight, rain, snow, and any other weather conditions.
An indoor screen will on average be able to display content at around 500 nits. Outdoor signage, on the other hand, must be able to display 3,000 nits in order to be clearly visible throughout all hours of the daylight—including direct sunlight on the display itself.
This extra output produces a considerable amount of heat. That combined with the amount of heat coming from the sun on a hot summer’s day means that your displays need to have sophisticated architecture for the exhaust of heat.
Clearly, consumer displays aren’t designed for the above, nor are they constructed with constant 24-hour use in mind. So be sure you choose high-quality commercial displays that are purpose built for outdoor digital signage.
Efficiency & Convenience Are Essential for QSRs
At quick-service restaurants (QSRs), the buyer’s journey is defined by convenience. Everything needs to be efficient, which begins with customers getting the information they need about your services and offerings as soon as they approach your restaurant.
Your outdoor displays can deliver vital information right off the bat, such as opening hours, drive-thru lane way finding, promos and specials, and more. This is where the convenience of having a remote content management system (CMS) for all of your restaurant’s digital signs comes in handy.
Any changes can be reflected on your screens instantly through you CMS, which can be accessed through any device with a web browser, at any time. This saves time and employee bandwidth, which can be precious during a rush.
Day-parting (switching out menus according to the time of day) is easy with digital signage. Your breakfast menu can switch over to lunch automatically since it can be scheduled ahead of time in your CMS.
Not only that, there’s no need for wasteful printing and reprinting when using digital signage. This makes far more sense these days, and can actually save a lot of money over time since the initial investment of digital screens often pays for itself in increased sales.
Conclusion
Digital signage is far more engaging than static signage. It catches the eye and garners interest better than traditional signs can. That’s been the driving force for the mass switch worldwide from static to digital. It simply works better.
With that said, be sure your outdoor signage ticks all of the boxes for your QSR. After all, it’s one of the most important marketing tools you have.