Keep your Gym Members Motivated With Digital Signage & Interactive Displays
Keep gym members motivated with a better fitness experience for all
Think about the last time you frequented the gym. Did you miss you FAVORITE cardio kickboxing class because you had no clue the schedule flipped each month? Were you unaware that the pools would be closed for the next WEEK due to renovations? Too bad you packed your bathing suit today and left your running shoes home…
One of the biggest causes of chaos in fitness centers comes from keeping customers informed. Schedules change, new classes are added, and things generally don’t always go as planned. It may just be another part of life, but it’s not necessarily one that should be expected. Running a gym, you’ve probably seen it all. Some people come to class late; others cancel last minute, claiming (sometimes untruthfully) that they were unaware of what the class really was or that there had been a change in teachers. Whichever excuse you’re sick of hearing, it’s time to make sure you’re doing everything in your power to keep customers informed.
The good news here is that we live in a world with some crazy, cool technology—and you may not even realize how it can benefit your business.
So what’s the solution?
Strengthen member communication, education, and improve your visitors’ overall fitness center experience like never before with digital solutions.
We live in a world where people want things immediately. If they’re looking for an answer, they go straight to Google; if they have to navigate through a difficult site or wait more than two minutes for an answer, chances are they’re going to give up and find what they’re looking for elsewhere. During times when people actually head out and get their eyes away from a computer screen, they expect to walk into a store and navigate their way to what they want immediately. If they can’t find it, they’re going to leave—and you’re going to lose them as a customer.
From a business standpoint, and more specifically business in the fitness world, you need to make sure that you have the ability to update information in real time, because that’s what customers are expecting. And, after all, the customer is (sometimes more than others… but nevertheless) always right.
How does this all work?
How many times have you gone into a gym and seen an outdated class schedule? How many times have you missed out on amenities included with your membership because you had no idea they even existed? Sometimes (and we’re all guilty of it,) gym-goers are too busy jamming out to their playlists to inquire about what they’re looking for. Instead, they simply settle for attending the classes that they know, using the machines that they’re comfortable with, and avoiding equipment that they’re unsure of.
When this happens, the day goes on, sure, but these problems could have easily been solved using digital displays and signage throughout the fitness center. Popular applications include:
- Welcome Reception Video Walls
- Check-In Desk iPads
- Small Class iPads Schedule Displays
- Cafe & Smoothie Bar Digital Menu Boards
- Apparel Shop Marketing Displays
- Cardio Station Displays
- Locker Room Club Information Monitors
Not only can you ensure your gym-goers have the most recent, up-to-date information necessary for your fitness center’s operations, but you can go the extra mile by keeping them motivated to come back each day.
Put yourself in someone else’s sneakers
Picture someone who only recently got into the world of fitness—they don’t know where to start, where anything is, or how to use all those scary looking machines. Even for everyday gym goers, things can get stale and boring, not to mention stop working. Gym routines need to be switched up to stay effective; but not understanding how to do that presents a huge roadblock for people trying to take their fitness to the next level.
Now imagine walking into a gym, deciding you want to work on your legs, and being able to get a personalized workout plan for the day with tips that help reduce the risk of injury and ensure proper knowledge on correct use of the equipment. It’s basically a digital trainer! Once you have your workout plan in place, it’s time to figure out where in this huge building the equipment you’re looking for is. Luckily for you, the interactive display you’re standing at has a map of the building and directions to get to each area.
With Zero-In, you can customize your premium video wall to give your customers the information they need, when they need it. These interactive displays let you advertise your services your way—and there’s no better way to keep a business going strong than by keeping the customers happy.
Is your mind spinning faster than the elliptical with possibility? Let us help! We have the digital signage technology and awesome ideas to bring your gym to the next level and keep your members motivated with their fitness goals.