Create Better Signage by Putting Static Content Into Motion

People are inundated by advertisements everywhere they go. This can create a natural tendency to ignore them—especially if the ad doesn’t stand out. That’s a problem for companies that advertise with signage.

One way to solve the issue is by putting static content into motion. Doing so offers several benefits that companies can take advantage of to improve the performance of their signage.

The benefits of putting static content into motion

A company may want to take its static signage and put it into motion for a few main reasons.

First, doing so is a fantastic way to grab a potential customer’s attention. Motion catches the eye in a way that static advertisements rarely do. If you’ve been having trouble getting the attention of passersby with your signage, motion may be the solution.

Additionally, static text can be a challenge for people to read—especially when companies try to cram a lot of it onto a single non-moving display. When you introduce motion, it becomes easier for people to follow along and allows you to use more text in the same ad without it becoming too busy.

Also, introducing motion to your ads can extend the shelf life of existing content by making it feel new again.

The bottom line is that bringing motion into your signage can help you attract more attention and convey the point of your ads more effectively.

How to put static content into motion

The best way to start putting static content into motion is by partnering with Zero-In's design team. Our team of animators will help you create customized graphics, shapes, and design elements that move across the screen.

Even the simplest messaging can be animated in some way. Motion can easily be introduced to layered design files - even still photographs and basic text can be transformed by Zero-In's design team. Take advantage of the benefits of motion with Zero-In’s personal animation services for custom digital signage.

Considerations before putting text in motion

There are some things to keep in mind as you start adding motion to your advertisements.

For example, it’s important to keep the motion feeling as natural as possible. If you use too much motion or choose animations that are distracting, then the overall point of your advertisement may get lost.

You also don’t want to make your ads feel excessively busy—especially if there’s already motion present in some of the other graphics on the ad. So be careful not to overdo it.

Finally, make sure that you’re accommodating the way that people tend to read (left to right, top to bottom). You don’t want to inadvertently use motion that makes it difficult for people to actually read and understand what you’re saying, in order.

When you first start using motion in your ads, it can be challenging to avoid all of these potential pitfalls. That’s why it’s a smart idea to have at least a few people review the ads you plan to use before you post them on your public-facing digital signage, just to ensure you’re not making any mistakes that you missed initially.

Conclusion

Putting static content into motion will give it a new lease on life. You’ll be able to use and reuse content in different ways by simply changing the way it’s presented. This can save you a lot of time by recycling old content and making it fresh.

Just be sure to follow the tips above in order to make sure you don’t miss anything in the process!