Bringing Audiences into the Conversation with Social Signage
Social media is a key component of any business’s marketing strategy, no matter the industry. In fact, over half the population of the world is currently active on social media (3.96bn)—Facebook being the most popular with 2.7bn active monthly users on the platform, 48.35m on Twitter, 1bn on Instagram and Tik Tok has more than 800 million registered users.
People spend on average 144 minutes per day on social media, making it the perfect opportunity to engage in conversation with people in your industry and your target customers.
So how do we start this conversation?
Know and Understand Your Target Audience
Targeting the correct audience is key. Not everyone is on every platform, and dependent on your target audience, you’ll need to create a social media strategy and signage appropriate to that audience.
Facebook tends to be a no-brainer because they have the biggest market share, but if you’re trying to target millennials, you may be better off using Instagram.
Similarly, you should pay attention to where you’re marketing in terms of location. For ecample, businesses in China may find it much easier to have social signage encouraging interaction via WeChat rather than western social media sites.
Interaction with your Brand
Businesses regularly use social networks to try and engage their customers, so why not do this through digital signage? You can go way beyond just posting QR codes and encouraging people to follow. You can create a more experiential marketing experience that engages your audience. For example, signage can encourage users to take a photo and post to Instagram tagging themselves while they do it. This is an easy way to get people viewing your site.
Which Social Channels Should You Incorporate Signage with?
This depends entirely on your business but it’s always smart to consider looking beyond standard social media platforms. Places like Yelp! And YouTube can provide your guests with helpful tips and insights into your brand. You can respond to customer feedback, publish thought pieces that get people talking, and even share your own opinions with people in your circle.
User-generated content (UGC) is also a great way to get people talking. However, one challenge associated with this is curation. You need to be able to keep things on-brand, positive, and suitable for any kind of audience that could come across it, no matter your target market.
The good thing about digital signage though is that curating content can be kept simple thanks to AI software. This can ensure any UGC is checked before posting and it can all be done in seconds. Not only is this great from a legal perspective, but you’re also able to save valuable hours on manually checking content.
Whatever your business goals, social media signage is the perfect way to interact with both existing and potential customers and start a conversation. Whether you use offers, thought pieces, encourage user-generated discussion, or something else, getting your name out there is made simple when people are invited to join and interact with your brand.
And remember, it doesn’t stop at social. Once your customers are through the door, keep things going in the real-world, stay connected, and be interested in their thoughts, feelings, and opinions. Send out regular offers, news, and updates, and keep yourself in the forefront of their mind so that when they're ready to make a purchasing decision, they’re already thinking of you.