6 Benefits of Digital Menu Boards that Restaurants Can’t Afford to Ignore
These days, digital menu boards are being used in the biggest QSRs all over the world. And even smaller restaurants have started adopting them to take advantage of their many benefits.
But what exactly is it that makes digital menu boards so much better than traditional static menu boards?
In this article, we’ll go over the top benefits of digital menu boards that your restaurant shouldn’t miss out on.
Digital Menu Boards Increase Sales
Digital menu boards are far more eye-catching and appeal to potential customers. McDonald's proved that with their wildly successful digital transformation that saw every location make the switch to digital menu boards.
Digital menu boards have the ability to display mouth-watering videos of food being made and served in high resolution. That coupled with moving graphics and bright, glowing screen makes the experience of viewing a menu far more engaging and enticing.
Digital Menu Boards Can Be Changed On-the-fly
Unlike printed menus, digital content can be changed at a moment’s notice from any device that’s logged into your content management system.
For example, if you sell out of a menu item, you can make note and the changes will be reflected instantaneously on your digital signs.
That way, you don’t have to waste employee bandwidth by having them amend signs by hand, or make them tell and disappoint each customer who attempts to order the sold out item. Plus, you’ll cut down on wasteful and costly printing and reprinting of menus each time they need to be redone.
Fewer Order Errors
When customers can see what they’ve ordered displayed on a screen in front of them, they’ll have the chance to check the order and make sure it’s what they wanted.
They can also have a chance to consider what else they might want to add before they complete their order. This gives them the opportunity to add a dessert or upsize items before they pay.
Increased Ordering Efficiency
During a rush, it’s essential to keep things moving as quickly as possible. Digital menu boards aid in allowing customers to make up their minds. They can see menu items more clearly, and even see video content of what the dishes look like.
Many customers will know exactly what they want before reaching the register. This increases foot traffic and allows your restaurant to serve more customers in a shorter time span, increasing profits.
Easier Compliance with Menu Labeling Laws
If your state laws require you to display nutritional information about your dishes, adding them to your menus is so much easier with digital displays.
You can easily adjust the font, size, color, or anything else when displaying the information. And updating information for any new recipes is simple.
Better Promotional Content
Upselling and cross-selling is much easier with digital signs that grab customers’ attention while they’re ordering. You can inform them about promos, sales, and deals that save them money when they increase their order size.
You can also let customers know about new items and display them in UHD for them to see. With high-quality promotional content, you convince restaurant goers to try new items and upsize their orders.
Conclusion
Digital menu boards are the new standard at QSRs because they bring a lot to the table (no pun intended). They’re extremely diverse in terms of how you can create your menus, simple to manage remotely, and they’re far more persuasive than static signage.
If you have a QSR that doesn’t already use digital menu boards, you simply can’t afford to miss out on the benefits any longer.